期刊名称：International Journal of Knowledge Engineering and Management (IJKEM)
印刷版ISSN：2316-6517
出版年度：2014
卷号：3
期号：5
页码：121-143
语种：English
出版社：International Journal of Knowledge Engineering and Management (IJKEM)
摘要：This study aims at unraveling some issues regarding the online communicative business and highlighting some of the options found by Journalism and Informative companies in order to generate incomes on the internet based on the dichotomy between interactivity and content. In order to accomplish this goal, this piece of study is supported by past bibliographic research and conceptual reflections. This study shows that the lack of a defined model of web incomes generation leads some informative companies to revise their operative and lucrative concepts and strategies so that they can formulate dynamic and single capacities to the sector. This article brings to light the issue regarding the potential created by the internet depending on how much intellectual founds are applied for new incomes models.
