摘要：Ageing workforce is a major trend that characterizes the demographic evolution of Europe, which generally affects the society, but also the organizations from economic and social point of view. Employers should change their negative perceptions of ageing workforce, whereas the changes that occur along with ageing are unable to influence the efficiency of work, assuming that a suitable strategy implemented to prevent and manage potential problems. The paper includes European and national statistics on the issue, a case study analysing the workforce ageing management in a Romanian manufacturing company, which has succeeded in achieving the active ageing target, and - on this basis - several good practice recommendations given on the approach employers should have on the workforce with regard to age.
