摘要:The article gives an overview of Polish and international formal and legal requirements for roadside advertising and the relevant road safety impacts. The analysis focussed on outdoor advertising life cycle consisting of three stages: location, operation and removal of advertising. Experience of road authorities from Australia (Queensland), Republic of South Africa and the United Kingdom was collected. The article is part of a joint project “Development of Road Innovations” funded by the National Centre for Development and Innovation and the General Directorate For National Roads and Motorways.