摘要：Writing is made to determine the effect of sales promotion costs to result in PT.Superindo over five years. Writing method used in scientific writing is theLibrary Studies and Field Studies. Sales promotion of goods sold or whether ornot a very close relationship with the volume of sales results and the survival ofthe enterprise and determine the appropriate type of promotions to increase yourprofits. In scientific writing, the authors obtained data from the PT. Superindo islocated at Jl. Ancol Barat 1 No.. 9 10 Pademangan North Jakarta, the companyis engaged in retail. From the data analysis using the calculation formula ofmultiple regression and correlation coefficients obtained conclusion that the costof a very strong promotional effect on sales results and suggestions thatencouraged the author if the result is more sales jumped promote throughpublicity, rather than through advertising
