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  • 标题:DISTRIBUTION CHANNEL STRATEGY REVIEW ON MARKETING INDRAMAYU SUZUKI MOTOR
  • 作者:CARWANTO CARWANTO ; HERRY SUSANTO
  • 期刊名称:Diploma Program - Informatics Management
  • 出版年度:2008
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Diploma Program - Informatics Management
  • 摘要:The need for transportation will increase along with economic growth. Seeingconditions ASIA countries in general and ASEAN in particular, where thecondition of public transportation that has not been adequate, both from the sideof safety and comfort. This causes the growth of the automotive industry is veryrapid. Competitive automotive industry is also increasingly stringent heavilyinfluenced by government policies that are fundamentally related to the decisioncost of reduction (BM) and luxury sales tax (PPnBM) for the import motor. Ialso made changes in trade policy with regard to imports of motor vehicleswhere imports of automotive CBU submitted to the general importer (IU) is nolonger the importer, manufacturer (IP) or ATPM (Agen Tunggal Brand Holder)Other government policies also decrease rates of import duty vehiclecomponents. Suzuki Motor as one branch in Indramayu automotive companieshold a high commitment to providing the best service quality to customers seout in the Quality Suzuki Suzuki Service as a concept has been applied toprovide quality products, quality after-sales service, service quality customesatisfaction and quality best marketing network. In marketing network qualityIndramayu Suzuki motorcycle dealers pointed to three games as the officiadistributor of Suzuki products. The appointment of the three main dealer is tofacilitate customer Suzuki scattered throughout the region Indramayu. All threemain dealers include: Jatibarang Suzuki, Suzuki and Suzuki KARANGAMPELPatrol.
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