摘要：Inreaching the right marketing strategies and best to be ap-plied, one can see from the company's marketing mix fac-tors. This is important because the marketing mix is one ofthe main considerations in making purchasing decisions ofconsumers of a product. The purpose of the report authorsin this practical work is to investigate the marketing strate-gies applied by SMEs which includes a waterfall GentongMarketing Mix (Marketing Mix). The results of practicalwork the conclusion that marketing strategies have a veryimportant role for the success of a company. Besides themarketing strategies implemented should be reviewed anddeveloped in accordance with market developments and themarket environment.
