摘要：The writing is made to determine the influence of promotion cost on PT.Superindo for 5 years. Writing method used in scientific writing is the LibraryStudies and Field Studies. Sales promotions of behavior toward an item isclosely related to the volume of sales and the companys survival and determinethe appropriate type of promotions to increase your profits. In scientific writing,the authors obtained data from the PT. Superindo the address at Jl. Ancol BaratNo. 1. 9? 10 Pademangan North Jakarta, the company is moving in the field ofretail. From the results of data analysis using multiple regression formula forcalculating the correlation coefficients obtained and the conclusion that the costis very powerful campaign against the sale and the authors recommendedsuggestions that if the sales increase was more to promote through publicity,rather than through advertising.
