摘要：In the development of the global economy at the moment, companies that haveopportunities and challenges of being very competitive in the consumer's reach,so the necessary planning and marketing strategies are appropriate. Begins withthe development and economic growth both locally, regionally and globally willcertainly affect the market conditions and consumer purchasing power, level ofneed and so forth. So the role of promotion in marketing products desperatelyneeded items, so the company can market or sell the goods they are marketed.Along with these authors observe and analyze, influence and role of promotionstrategies undertaken PT Global Cross-Media Bogor Ekalosari against the sale,by using correlation analysis and calculation kofisien determination to getresults from the impact of the percentage of sales promotions.
