期刊名称：Faculty of Computer Science and Information Technology
出版年度：2009
卷号：0
期号：0
语种：English
出版社：Faculty of Computer Science and Information Technology
摘要：Key Words : MARKETING STRATEGY, LIFE ASSURANCE,COMPETITIONABSTRACT :The need for insurance services is increasingly felt by people in Indonesia.Insurance service is a financial advice in order domestic life in the face of risk.and it can be said, that companies can survive is a company that managed to getcustomers. Therefore, an effective marketing strategy is necessary and efficientcompany to optimize its product marketing. To get a clear picture of MarketingStrategies At PT Prudential Life Assurance Researchers using SWOT analysisstarting from the analysis of internal-external factors to the analysis ofmarketing strategies. and selection strategies alternatife with the decision withthe appropriate marketing strategies to achieve the mission and objectives of thecompany. Overall Strategy PT Prudential in marketing their products wellenough. Matrix-based analysis of Internal-External. Type the appropriatestrategy for PT Prudential is a strategy of growth / stability of the concentrationthrough Horizontal Integration which means the company is in a very interactiveindustry goal to increase sales and profit gains by utilizing both in products andin marketing.
