期刊名称：Faculty of Computer Science and Information Technology
出版年度：2009
卷号：0
期号：0
语种：English
出版社：Faculty of Computer Science and Information Technology
摘要：Era of information (Information Age) these days has a lot to change the businesslandscape in all areas. Todays business competition lies not in competition ofgoods and services, but more to the business model. Business model that has acompetitive advantage to compete is implement business model of informationtechnology, which is a business model which its business processes conductedelectronically or digitally through the Internet. The concept of CRM is to know,learn and explore than what is expected of a customer or consumer of thecompany. Business Intelligence at PT. Club 21 Retail is a tool for corporatedecision-makers, particularly in Customer Relationship Management (CRM)applications, to optimize existing databases, as well as to data obtained fromcustomers.
