摘要：Hasta Karya Furniture Company is one of the Small and Medium Enterprises(SMEs) in Jakarta, who runs the business with private capital. In this studycompares the marketing costs incurred denagn profits. Data taken in October,November and December 2007. Items for sale include a two-door wardrobe,wardrobe closet doors and three long. The high price of raw materials andproduction costs forced the company to improve efficiency of marketing costs.Thus, given the selling price can be affordable for consumers.
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