摘要：In the case of faces stiff competition in the music studio rental music studioCallista parties must respond to things that will influence consumers to choosemusic to play music studio to produce a satisfaction. This strategy is animportant enough in the face of the competitive level of competition betweenthe music studio music studio one with another. From the data obtained, theauthor tries to analyze things that will influence consumers to choose the musicstudio by using eight dimensions: price, location, quality and completeness ofmusical instruments, advertising and promotion, personnel manager, thephysical attributes of the studio, the studio atmosphere, service given. In thisstudy, the method used is to perform the method ditujukkan questionnaire to 50respondents, in which each respondent had to fill out a list of questions, andanalysis tools using the Likert test. Based on research results show that CallistaMusic Studio seen from the eight dimensions assessed have been going well,this is in accordance with the results of the questionnaire found that mostcustomers were satisfied and their influence in selecting Callista Depok MusicStudio as a place to play music with the average value is at 190. 9 where
