摘要:In this Scientific Writing, entitled "Feasibility Study on opening new branchesDzaki perfume shop." Researchers want to know exactly what the businessdevelopment plans in store perfume Dzaki Fit or Not to run. Data or variablethat is in use is estimated (estimated) income from Dzaki perfume store for nextyear 2007, located in the WTC Mangga Dua. The analysis tools in use are usingPayback Period, Net Present Value (NPV), Profitability Index (PI), and InternalRate of Return (IRR) is approximately 13.104%.Results calculated from datathat was obtained ie payback period is 1 Year 4 Months 17 days. Net PresentValue to produce a negative value that is equal Rp139.026.140.ProfitabilityIndex (PI) produces more than one value, interest 6.95. Therefore, it can take adecision on that business development plans in store parfm Dzaki can not beaccepted and not Deserve to be implemented.