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  • 标题:BUS SERVICE TO CUSTOMER SATISFACTION TRANSJAKARTA CORRIDOR 7.
  • 本地全文:下载
  • 作者:Novel Haliana ; Sugiharti Binastuti
  • 期刊名称:Faculty of Economics
  • 出版年度:2008
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Faculty of Economics
  • 摘要:In Scientific Writing, entitled The Consumer Satisfaction Services Bus Corridor7 Transjakarta this, researchers wanted to know for sure if the dimensions ofservice which consists of the dimensions of reliability, keresponsifan,confidence, empathy, and that intangible has an influence on consumersatisfaction. The analysis method is the method of Chi Square (Ï2) and LikertScale. Statistical tests of data obtained from the questionnaire distributed to 50respondents user Transjakarta bus corridor 7, considered the most satisfactorykeresponsifan dimension than the dimension of reliability, confidence, empathy,and tangible. When calculated as a whole, obtained results which amounted to90.65 Ï2 count is greater than the Ï2 table that is equal to 32.00. Similarly,when tested using the Likert Scale, the results amounted to 305.921 Ï2 countgreater than the Ï2 table that is equal to 32.00.. That means consumers mostsatisfied terladap service attributes that existed at the Transjakarta bus corridor7, whether it is seen from the dimensions of reliability, keresponsifan,confidence, empathy, and tangible. So, the manager of the bus corridorTransjakarta 7 is successful in satisfying the service desired by the consumer.And preferably, the management did not reduce existing service. On thecontrary, the manager should add to and improve existing services, in order toachieve the vision and mission Transjakarta bus.
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