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  • 标题:EFFECT ON COST ANALYSIS RESULTS OF SALES PROMOTION IN STORES VALLIKE MAYESTIK
  • 本地全文:下载
  • 作者:RIFQAN AZHARI ; SRI MURTIASIH
  • 期刊名称:Faculty of Economics
  • 出版年度:2007
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Faculty of Economics
  • 摘要:In scientific writing, the author takes the point on the analysis of the effect ofsales promotion costs to the clothing and other items in the store Vallike fromthe beginning in 2002-2006. After doing the calculations, according to theauthors the effect of the cost of promotion (consumer and trade promotions) onthe sales made by stores Vallike very supportive. The author uses statisticalmethods using multiple regression and multiple correlation coefficients. Basedon the results of statistical analysis, the cost of promotion to sales results, theauthors conclude there is a strong and positive relationships. From the knownlevel of closeness of the correlation calculation of the cost of sales promotionson the results is strong and the direction that is equal to 0.98.
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