首页    期刊浏览 2024年12月01日 星期日
登录注册

文章基本信息

  • 标题:ANALYSIS OF CUSTOMER SATISFACTION TO SERVICE RESTAURANT BURGER KING CITY SENAYAN METHOD USING CHI SQUARE
  • 本地全文:下载
  • 作者:Agung Septiono ; Sriyanto Sriyanto
  • 期刊名称:Faculty of Economics
  • 出版年度:2008
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Faculty of Economics
  • 摘要:Customer satisfaction is very important for producers to see and know where tofar consumers interested in products offered, given the service and otherattributes provided by the manufacturer. Consumer satisfaction is influenced byseveral factors such as facilities, price, ambience, service and others. Todetermine the level of consumer satisfaction Burger King Senayan City, theauthor conducted field research in the form of questionnaires to 100respondents. The questionnaire contains 15 questions from the five dimensionsand five possible answers. In this analysis covered five dimensions of servicequality determinants that influence consumers of the reliability analysis,response, confidence, empathy and tangible. By calculating chi square analysis,found that of the five dimensions of Chi Square value of 92.6575 count isgreater than the chi square of 23.54 with a label 90% confidence level whichmeans there is a rejection of the acceptance of Ho and Ha. Therefore is gotten ananalysis that Burger King Senayan City's restaurant consumer perceives toplease to service that is given.
国家哲学社会科学文献中心版权所有