摘要：Key Words : PROMOTION STRATEGY, MARKETING, LCD TVPRODUCTSABSTRACT :The objective to be achieved in carrying out practical work activities is to learnhow to campaign LCD TV products. In writing this practical work report, usedmethods was field study. From the work report, the result showed thatpromotion or marketing activities in a company is very important because itinvolves a product being marketed. After doing practical work activities, it canbe concluded that the promotional strategies undertaken makes the company isable to increase sales and be closer to customers, because the promotion strategyadopted is using the mix promotion.
