摘要：Keyword: music studio, these factor, the quality factor, the factor values, factorprices, the decision of using servicesABSTRACTThe purpose of this study is to determine the effect of the quality factor, thefactor values, and factor prices on consumer behavior and to determine the mostdominant influence of the quality factor, the factor values, and prices factors againstthe use of decision making service Flash Music Studio 141 in JakartaData collection techniques were done by distributing questionnaires. Thequestionnaire collected some 100 respondents. Mechanical determination ofrespondents was using simple random sampling technique. The analysis conductedreliability and validity testing, factor analysis, correlation and multiple regression.SPSS application is used to help test this model.The result showed that the value factor, quality factor, and factor pricessimultaneously significantly influence the decision of using Flash Music Studio 141service in Jakarta. While only partial quality factors that significantly influence thedecision of using Flahs Music Studio 141 services in Jakarta.
