标题：INFLUENCE OF MOTIVATION, PERCEPTION, AND LEARN OF CONSUMER ON ATTITUDE TOWARDS TO MAKE A DECISIONS BUYING BRAND PACKAGING BEVERAGES "TEH BOTOL SOSRO" IN AREA DEPOK
摘要：Keyword: Keyword : Motivation, Perception, Consumer DecisionAbstrack:ABSTRACT : Along with the development of science and technology, also developed consumer taste of beverages in containers. Drinks are not currently used to meet the physiological needs alone but is more distant to meet the demand for consumer tastes. Not many Indonesian products are so proud and able to exist amid the onslaught of foreign products. One product that is proud Botol Sosro. Survival of beverage packaging products "Botol Sosro" until recently, indicated that the product has unique characteristics so as to keep consumers interested. The purpose of this study is to investigate and analyze the influence of motivation, perception, attitude towards learning and consumer purchasing decisions. The object of this research is that consumers drink bottled tea brand BottleSosro located in Depok. Take as many as 200 respondents in the sample. To determine the level of influence among these variables, the authors use the method of calculation of descriptive analysis, multiple linear regression analysis and analysis-Paired t test using SPSS version 17.0. From the research result shows that the first motivation, perception, attitude and learning significantly influence consumers' purchasing decisions bottled beverage brands Botol Sosro. Secondly there are significant differences between the opinions and expectations of consumers about purchasing decisions. The benefits of this research can be used as information in an attempt to increase the volume of sales through consumer behavior
