摘要：Key Words : COST PROMOTION EFFECTABSTRACT :The writing is made to determine the effect of promotion costs in the salesvolume PT.Sarinah over 5 Years. Writing method used in scientific writing isthe Library Studies and Field Studies. Sales promotion of behavior or whetheritems is closely related to sales volume and survival of the company anddetermine the appropriate type of promotions to increase your profits. Inscientific writing, the authors obtained data from the PT. Sarinah theJl.MH.Thamrin address at No.11, the company was moving in the field of retail.From the results of data analysis using multiple regression formula forcalculating the correlation coefficients obtained and the conclusion that the costis very powerful campaign against the sale and the authors suggest that if theresults sales rose is more to promote through advertising and publicity.
