摘要：This research tested the influence of pioneer status of a brand of consumerattitudes in the category of drinking water products in containers withidentifying consumer attitudes toward the brand Aqua pioneer and test whetherthere is a difference between consumer attitudes who know Aqua is a pioneerbrand with consumers who do not know that the Aqua is a brand pioneers. Theinfluence of consumer knowledge about the status of pioneer brand Aqua testedby dividing the sample into two groups, groups that know about the status of apioneer (pioneer-status) brand Aqua (Group 1) and the group that did not knowthat the Aqua is a pioneer brand group 2) are then calculated using pairedsamples test t-test. The results of this study show that consumers have a neutralattitude or to generalize on Aqua with other brands. The results of testcalculations paired-sample t test in both groups showed that both groups have anattitude that is not better to the Aqua compared to other brands or it can be saidthere was no difference in attitudes between consumers who know Aqua is apioneer brand with consumers who do not know that Aqua is the pioneer brand.
