摘要：ABSTRACT :In this scientific writing, discusses the Influence of Campaign Costs Of Sales AtPT. Paramulti Financial. Because the cost of promotion is a very importantaspect in maintaining business and winning the competition in the businessworld. After analyzing the data obtained from the PT. Financial Paramulti usingmultiple regression analysis and multiple correlation coefficient then lead to theconclusion that there is no strong influence of the cost of sales promotions (X1)and advertising costs (X2) on the sale (Y) the PT. Financial Paramulti.
