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  • 标题:ANALYSIS OF PROMOTION COST INFLUENCE ON CAR'S HONK SALES IN PT. SIMINDO BERKAT PRATAMA
  • 本地全文:下载
  • 作者:Dharma Kusuma ; Christina Dewi W
  • 期刊名称:Faculty of Economics
  • 出版年度:2009
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Faculty of Economics
  • 摘要:Scientific writing is needed to determine how the promotion strategy adoptedPT. SBP and to know the sales based on data obtained every month in fiveyears, starting from Year 2004 to Year 2008. Scientific writing is done to collectdata by way of observation come to the object of research, namely. SBP (fieldstudies), while collecting the theory by reading the various references that arerelevant to the theme of writing (literature). Further analysis is tested usinghypothesis testing, to determine how strong the relationship between twovariables. From the data that was obtained there are two variables that wereanalyzed, and sales promotion expenses horn. From variable data shows thatsales promotion expenses increased from Year 2004 to Year 2008. Meanwhile,for the sale of horns always increase sales.
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