摘要：The economic crisis hit Indonesia and even the world. Many companies cannotsurvive the economic crisis because it is unable to compete with other similarcompanies. It also hit the automotive market. To be able to survive in the crisisPT. Armada Auto Tara Depok branch marketing strategy to be applied. Thestrategy used to restore the volume of sales revenue resulting in a stablecompany. Marketing strategies adopted include several interrelated aspects. Ofcourse it is closely related to the costumer / Consumer Company and theemployee who is a corporate asset.
