摘要：ABSTRACT :Scientific writing is made to determine the effect of the sales promotion atChocolate Store Qta-Qta during the period of five years. Promotions are done onthe behavior or whether a product is closely related to the sale and survival ofthe company, and determine the appropriate type of promotions to increase salesresults. In scientific writing, the authors obtained data from Chocolate Store islocated Qta Qta-Jl. Ir. H. Juanda No. 63B Depok. From the data analysis usingmultiple linear regression formula and correlation coefficient obtainedconclusion that the promotion through advertising and promotion throughpersonal selling strong enough influence sales results, and suggestions areencouraged writers to further improve corporate promotion through personalselling of the advertising
