摘要：key words: bookstore, sales, marketingABSTRACT :Bookstore Meccah Agency is one of the many Islamic books marketingcompanies, with increasing competition in the business world led BookstoreMeccah Agency realized, and are hopeful this change is expected corporateperformance will be better than before, so the company is able to compete withOther competitors are primarily in the sales sector conducted by the authors aimis to find strategies to compete at the Bookstore Meccah Agency, as well as howcompetitive strategy undertaken by the Agency Preparation Meccah Bookstorewriting, using literature data collection and field study / observation analysisusing data analysis tools is the SWOT analysis, showed the following results: 1..2. The company should use a Turn Around strategy is a strategy that minimizesand improve internal weaknesses to be more effective in exploiting existingopportunities.
