摘要：Analysis of marketing strategy is one tool used to analyze and find out how acompany has made efforts in marketing the products it sells. Company which isthe object of this research is a cosmetics company Oriflamme where PT. NatureOrindo Ayu is the only distributor in Indonesia. The purpose of this scientificwriting is to know the marketing strategy implemented by PT. Nature OrindoAyu (with brand Oriflame Beauty), by using the marketing mix (MarketingMix) consisting of Product, Price, Place, and Promotion (4P). And from thefindings note that in applying the marketing mix; the company has implementedthe strategy well, among others: provide a wide selection of products with thebest quality, are sold at relatively affordable prices. Where the company is alsorunning a campaign aimed at all the good that people recognize this product.However, there is one obstacle that the company does not have branch offices inall regions, so consumers have to wait for the regions of ordered goods.
