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  • 标题:ANALYSIS TECHNOLOGY ACCEPTANCE MODEL (TAM) ON APPLICATION E-BANKING (EMPIRICAL STUDY OF BANK CUSTOMERS IN BEKASI)
  • 本地全文:下载
  • 作者:Marieta Christiyanti ; Dr. Henny Medyawati, Skom, MM
  • 期刊名称:Faculty of Economics
  • 出版年度:2010
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Faculty of Economics
  • 摘要:Keywords: TAM, CSE, CE, R, SP, SD, PEOU, PU, ATU, ACC.ABSTRACTOne of the applications that are now starting to be a concern in the banking world is e-banking.E-Banking services provided by banks with the main objective to provide convenience tocustomers. E-Banking success depends on how the customer receives the system. The object ofthis research is to customers on the five major banks in the city of Bekasi namely Bank Mandiri,BCA, BRI, Bank Danamon, and BNI. This study aimed to analyze the implementation ofebanking with the approach of Technology Acceptance Model (TAM). The research method is touse the survey method with a descriptive analysis and statistical analysis that is statisticalanalysis, descriptive and inferential statistical analysis. The data is processed and analyzed bymultiple linear regression statistical models using statistical software SPSS version 17. Theresults of this study indicate that the person's ability to use computers, and interface design doesnot significantly influence perceived ease of use. Experience of computer use, relevance, securityand privacy significantly influence the perceived ease of use. Relevance does not significantlyinfluence the perception of its usefulness. Security and privacy, interface design, and perceivedease of use significantly influence the perception of its usefulness. Perceived ease of usesignificantly influences the attitude of its use. Perception of usefulness does not significantlyinfluence the attitude of its use. Attitude for its use significantly influence the real usage andacceptance of e-banking.
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