摘要：In scientific writing, entitled The Effect of Rate Cost of Sales ProductInnovation Nataco in CV. Resandi this, the authors wanted to know the effect ofthe cost of innovation in packaging, composition, and promotion of the productsproduced by CV Nataco. Resandi. The analysis tool used is multiple linearregression, multiple correlation coefficient, coefficient of determination, F testThe result of the discussion and analysis found that there was no significanteffect between product innovation Nataco to the level of sales in the CV.Resandi because Ho is accepted and Ha is rejected which means that the effectcaused by the incremental cost of innovation is not real enough because due toother external factors such as pricing and purchasing power of people.
