摘要：In the case of faces stiff competition in the retail business Carrefour parties mustrespond to the things that influence consumer satisfaction in choosing the storeto shop so as to produce a satisfaction. This strategy is an important enough inthe face of the competitive level of competition between a retail company withother retail companies. From the data obtained, the author tries to analyze thethings that influence consumer satisfaction in choosing Carrefour MT Haryonoby using 5 (five) dimensions of service quality Philip Kotler (2002: 499),namely: reliability, responsiveness, assurance, empathy , exist . In this study, themethod used is to perform the method ditujukkan questionnaire to 150respondents, of which each respondent had to fill out a list of questionsprovided. Based on this research shows that Carrefour MT Haryono seen fromthe fifth dimension has been well considered, this agrees with the results of thequestionnaire is known that the things that affect customer satisfaction inCarrefour MT Haryono which has the highest satisfaction levels are onReliability.
