摘要：In general, the purpose of a company is to obtain the maximum profit that thecompany can continue to grow. Application of the company's marketing strategyis very influential in the company's performance, because the company'sposition in potential market is strongly influenced by the success or failure ofmarketing strategies used. This is also a source of funds for the survival of thecompany to continue to grow both in the short and long term. To achieve thesegoals need to implementing effective marketing activities and efficient. Throughthe implementation of marketing strategies implemented by the companythrough product strategy, pricing, distribution and promotion. Therefore,companies must know how and how many products are sold in order to gainmaximum benefit from the results sell, because if a company will sell itsproducts to consumers without estimating the number of products sold and theprofit estimate will receive the results to be achieved is not necessarilymaximum. PT. INDOMOBIL NIAGA INTERNATIONAL limited to thevolume of sales and lease calculations, as for the methods used to obtain the dataare Field Research and Library Research.
