摘要：This study aimed to determine whether Complain Sales Service and Handlingthe given PT. Citra Asri Buana Nanggewer affect Customer Loyalty. Methods ofdata collection was done by questionnaire. This research was conducted on 100customers shop Citra Asri Buana Nanggewer Suzuki. To analyze data fromquestionnaires about the after sales service, complaint handling and customerloyalty Scale Reliability analysis is used. To find out how the relationshipbetween Sales Service and Customer Loyalty and the relationship betweenComplain Handling and Customer Loyalty used Pearson Product Momentanalysis. From the Pearson Product Moment analysis concluded that betweenSales Service, Customer Loyalty Complain Handling and have a positivecorrelation is quite strong.. But for some customers factor was not satisfied sothat the Suzuki Citra Asri Buana Nanggewer to improve service to customers sothat customer satisfaction increases. In general the respondents have a loyalty tothe Suzuki brand, and PT. Citra Asri Buana Nanggewer. This should bemaintained and improved so that customers will remain loyal to their brand ofSuzuki and Suzuki workshops Citra Asri Buana Nanggewer. Bibliography (20002006).
