摘要：In the world of adult industry mi a rivalry between the companies arose with oneanother. In this context, the company undertaking various activities and effortsin order to compete with similar companies. One of the efforts undertaken,namely: to increase sales results. Mi objectives can be achieved by knowinghow much the cost of distribution and promotion costs incurred. And thedescription, it can be seen how far the influence of distribution and promotioncosts in increasing sales results on PT. Mustika Ratu. To obtain the data requiredwill be two kinds of research methods is to study literature and field study. Andtwo methods that can then be concluded that the promotional activities carriedout by PT. Mustika Ratu is a foreign product through the media, and to be ableto find out how the effect of the cost of distribution and promotion is to use aquantitative method of Multiple Linear Regression using SPSS data
