摘要：Key Words : MARKETING, ANALYSIS, TYPE OF PRODUCTABSTRACT :In an effort to market the product, the Company must use a good marketingconcept that is to serve customers or consumers in order to satisfy them, so thecompany can obtain the expected profit. Therefore, the problem is the companymegefisiensikan marketing activities and marketing costs can connect with themarketing success in generating profits. Thus the existence of these things wereheld to encourage the importance of monitoring and analysis of marketing coststhat will affect the profits earned. The purpose of this writer is to determine theamount of marketing expenses for the five types of brands manufactured by thecompany and its impact on the profit generated by the company. The methodused by mengdeskripsikan data into a table to determine the validity of the data.The results produced are the allocation of marketing costs and the right not tocontribute the largest profit contribution.
