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  • 标题:COOPERATIVE MARKETING STRATEGY VERSATILE TUNAS JAYA BUSINESS IN CUSTOMER SERVICE FOR INCREASING THE NUMBER OF SCIENTIFIC WRITING SEMINAR
  • 本地全文:下载
  • 作者:Putri Wulandari ; Sugiharti Binastuti
  • 期刊名称:Faculty of Economics
  • 出版年度:2009
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Faculty of Economics
  • 摘要:Quality of service is estimated to affect the number of subscribers and therefore,conducted research on Multipurpose Cooperative Enterprises Tunas Jaya byanalyzing the data with 50 sets of questionnaires. Service quality is measuredbased on the dimensions of reliability, responsif, confidence, empathy andtangible. Based on the results of questionnaires that have been processed data isobtained the level of compatibility between the performance score with a scoreof interest. The average score and performance level of interest rates is obtainedby dividing by the number of respondents (50 respondents) that will produce themean value of 3.80 for value and importance level of 4.84 value indicates thatthe implementation of service quality that has been done KSU Tunas Jaya isvery good overall.
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