摘要：Keywords: Product Quality, Customer Satisfaction, Customer LoyaltyABSTRACTIncreased economic development in Indonesia today, making various automotiveindustry are competing to create a quality product and superior to its competitors. Themotorcycle is a product of an automotive company, which is a means of transportationfor personal use, is required for a condition that can satisfy customers. In the tightcompetition among the automotive industry today, especially a motorcycle, then theincrease in customer satisfaction must be considered to achieve improved corporateprofits and high customer loyalty. The purpose of this study was to analyze theinfluence of variables on customer loyalty in the Honda brand motorcycle products.In this study, use of primary data collected from 110 respondents selected bysimple random sampling. Data were analyzed using multiple regression analysis.The results showed that product quality affects customer loyalty and customersatisfaction affects customer loyalty. From the test results obtained by ANOVAcalculated F value is 7.703 with significant level of 0.001. Since 0001 the value of
