摘要：Every company wants its products to be accepted by the community, thereforeevery company should be able to optimize his marketing strategies to achievethe goal of the company. This thesis aims at determining the level of themarketing growth, the relative market share and the marketing strategy used byCV. Turangga Mas Motor based on BCG matrix. The data are collected fromthe field research rthat cover observations and interviews beside libraryresearch. The kinds of data in this study are primary and secondarydata. Primary data are obtained from interviews with the management of thecompany, while the secondary data are obtained from the data that have beenprocessed in the form of the CV sales report of . Turangga Mas Motor and itscompetitors, namely PT. Bajaj Andalan Sakti during the period of 2007 and2008. BCG matrix is based on the sales reports of CV. Turangga Mas Motor in2007 and 2008 compared with competitors' sales reports, namely PT. BajajAndalan Sakti to learn the market growth and market share. From the results ofresearch with the BCG matrix analysis, it can be learned that the market growthrate of C.V. Turangga Mas Motor is 21% which means that the CV. TuranggaMas Motor has a level of high market growth and the relative market sharevalue of CV. Turangga Mas Motor in 2007 amounted to 1.55 X and in 20081.61 X of which both of the market values have a greater value than one (> 1) sothat the CV. Turangga Mas Motor is in a position of stars quadrant, indicatingthat high-growth markets has high market share, then the strategy that can beused by the CV. Turangga Mas Motor is to make investments to strengthen itsdominant position in the emerging markets, working with suppliers in theopening branches in other regions to increase the sales.
