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  • 标题:LEVEL ANALYSIS OF CUSTOMER SATISFACTION IN THE RESTAURANT NOODLES ELEPHANT IN MAL MADA AMBASSADOR.
  • 本地全文:下载
  • 作者:Renny ApriHia ; Julius Nursyamsi
  • 期刊名称:Faculty of Economics
  • 出版年度:2007
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Faculty of Economics
  • 摘要:ABSTRACT :Satisfactory service is one of the most important factor for a company incarrying out activities - kegialannya to arali target as dihazapkannya. Hence,manajernen a penisahaan hams can maintain service to konsunien always in ahealthy condition, to be able to anticipate every situation that gives the impact ofthese penisahaan negatifbagi. The main objective of the framework conductsresearch and Scientific Writing LIII is to determine consumer satisfactiontenhadap lingkat products and services at the food company in Mai NoodleGajali Mada Ambassador. The analysis method is the measurement of LikertScale and clii Square. Thmana iul discussed in the analysis of five-dimensionaldeterminant of the services comprising the consumer mempengatuhi anddimensions Reliability, Responsiveness, Assurance, and dimensions TangjblesEmphaty.. And the analysis can diketahul Clii Square countdown and fifthdimension that are counted 68.745 Kuadart Clii value greater than 26.29 CliiSquare table with the actual level of 5%, so that Ho refused and Ha ~ ima ditestating babwa pdanggan tezhadap satisfied overall dimensions that existed atGajah Mada Noodle.
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