摘要：ABSTRACT :Community became aware of the importance of transportation. This can be seenfrom the intense competition in the motorcycle business world. As a companyengaged in goods and services, then customer satisfaction will greatly affect theprofit of the company. The purpose of this research is how the level of consumersatisfaction authorized Honda dealer PT. Polaris Motor is seen from the fivedimensions of service quality dimensions determining the reliability,keresponsifan dimensions, dimensions of faith, dimensions of empathy, andtangible dimension. By using chi square analysis, so he found Ï2 counted fromthe fifth dimension is the quality of 81.59 and Ï2 table 26 296. so H0 rejectedand Ha accepted that it was concluded that the consumer authorized dealers ofHonda Motor PT Polaris Jaya satisfied with the services provided by thecompany.
