摘要：Scientific writing is to know how the importance of a marketing order toincrease the proceeds from the sale of a product manufactured by thecompanys goods, as well as calculating how big the marketing role ininfluencing the outcome of the sale by using Likert scale and Chi Square. Inessence almost all companies in introducing their products using a mediumcalled advertising. Because without doing any marketing, the company sells itsproducts will experience many difficulties. Not yet know the product caused theconsumer goods produced by these companies, perhaps by doing marketing withadvertising in television media companies increase sales proceeds. From theresults of hypothesis testing and data analysis that has been done shows that theX2 test bigger than X2 table is 63.45122> 21:03, which means the relationshipbetween ad impressions POND'S Flawless White on television with theintention to buy Gunadarma University student is said to be enough.Bibliography (1992 2002).
