标题：ANALYSIS OF TAM IMPLICATIONS ON INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN COOPERATIVE, SMALL AND MEDIUM BUSINESS (KUKM) IN INDONESIA (AN EMPIRICAL STUDY ON THE PARTICIPANTS OF KUKM ICTA UG-2008)
摘要：This study aims to analyze the implications of the use of ICT in Cooperatives,Small and Medium Enterprises (KUKM). Research method used in this study isa survey of Cooperatives, Small and Medium Enterprises (KUKM) participantsUG-ICTA 2008. Data is processed and analyzed with multiple and simple linearregression analysis on SPSS version 13. The results indicate that userperceptions of ease ICT (PEOU) usage significantly affect the user's perceptionof the usefulness of ICT (PU). This study proves that the user perception ICT(PEOU) usage did not significantly affect user attitudes toward the use of ICT(ATU) while the user's perception of ICT usefulness (PU) significantly affectuser attitudes toward the use of ICT (ATU). This study also proves that users ofthe ease in using ICT (PEOU) has no effect on ICT strategic value (SV) whilethe user's perception of ICT usefulness (PU) and user attitudes toward the use ofICT (ATU) influence on the strategic value of ICT (SV) . In addition, this studyalso proves that the user perception of ease of use of ICT (PEOU) does have anyeffect on user acceptance of ICT (ACC), while the user's perception of ICTusefulness (PU), attitude toward the use of ICT users (ATU), and the valuestrategic ICT (SV) significantly influence user acceptance of ICT (ACC) eitherpartially or simultaneously.
