摘要：Keyword: Keyword : Purchase Decision Making, Factors, IndomieAbstrack:ABSTRACT : Analysis of the factors that influence consumers in making product purchasing decisions Indomie Instant Noodles Brand aims to find out if among cultural factors, social, personal and psychological influence on purchase decisions can be made. And of those factors we want to know where the most influential factors are dominant on product purchasing decisions Indomie Instant Noodles.To analyze the consumer buying behavior, it is done by using a test of validity, reliability, normality, correlation and chi square spearmen. Validity of test results when processed data are valid then it will be used in subsequent calculations, but if not valid then it will not be used. And when tested with the reliability test data of all the variables are reliable. To test for normality here is used in the selection of spearmen correlation and chi square test, since data not normally distributed.From test results it can be that good all the factors of cultural, social, personal and psychological influence on product purchase decisions Indomie Instant Noodles Brand. But of the four most dominant factor is the cultural factor of correlation value of 0.466 making purchasing decisions.
