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  • 标题:ADVERTISING EFFECT ON SALES OF USED CARS ON KURNIA'S MOTOR
  • 本地全文:下载
  • 作者:Ota Taufik ; Sri Murtiasih
  • 期刊名称:Faculty of Economics
  • 出版年度:2006
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Faculty of Economics
  • 摘要:In applying the companys marketing system has a number of ways includingadvertising, good advertising can also give a better image of the goods offered,thereby increasing sales volume. The analysis tools to determine the relationshipbetween advertising expenses to sales volume is by using simple linearregression, correlation coefficient, determination and t test koendisi / hypothesis.The calculation result shows that there is a strong and positive influence of thecost of advertising with used car sales volumes at Kurnia Motor.
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