摘要:ABSTRACT :In writing this Scientific titled: Business Investment Feasibility AnalysisCounter HP CV. Nida Cell 2. The author takes the data from the CV Nida in thejl Cell. Raya Pasar Minggu No.42c standby. The purpose of this paper is toassess the feasibility of processing investment faced by the CV counter. NidaCell in any decision-making for the opening of new branches. In this case theauthor uses the method of investment feasibility are: Method Payback Period(PP) is a method to measure how fast the investment can be returned with theresults of time units, method of Net Present Value (NPV) is a method thatcalculates the difference in present value of investment with the net cashproceeds in future, and Method Internal Rate of Return (IRR) is the interest ratethat will be the total value is now expected to be received procceds (PV of futureProceeds) with a total current value of capital expenditure.. So from the resultsof calculations performed by the four methods mentioned above, it can beconcluded that the new branch opening counter CV. Nida Cell 2 is acceptable.Because, based on the financial aspects then can be found using the results of PPcalculations known to the time required for return on investment is for one yearfour months, NPV: Rp. 23,709,555, -, PI: 2.72 and IRR: 38.73%.