摘要：One of the company's marketing strategy is the pricing strategy. Price plays amajor role in the rise and fall of the company. Firms set prices but ultimatelyconsumers will decide whether the price of a product is right? When settingprices, firms must consider consumers' perceptions about price and how theseperceptions affect buying decisions of consumers. When buying a product,consumers exchange a value (price) to obtain another value (benefits of theproduct) When a customer or consumer thinks the price is higher than the valueof products, brands will not buy the product. If consumers think the price islower than the value of these products so consumers will buy the product, butproducers lost profit opportunities.
