摘要：ABSTRACT :Consumer buying behavior basically have different priorities in determining thefulfillment of his life, it is because of differences in cultural background, social,personality, and psychology they have, therefore, necessary research or analysison the effect of four factors to behavior purchase. The purpose of scientificwriting is to know the behavior of consumers toward purchasing personalautomobile products in the city of Bogor (Padjadjaran), using chi square to thefour factors include the cultural, social, personality, and psychology. Theconclusion that can be taken from the test of cultural, social, personality, andpsychology are all factors influencing consumer behavior toward the purchaseof a personal car products.
