摘要：Promotion is an activity that are needed by companies to inform, introduce, topersuade consumers that are willing to try, as well as reminding consumers tofurther continue to use products produced by companies and promote closelyrelated to the amount of costs to be incurred by the company and the cost iswhat should be a concern because the company had to think about other coststhat will be released. In this writing, the writer wanted to know the promotionalactivities undertaken by McDonalds Indonesia and the effect of salespromotion costs to the results at McDonalds Indonesia. The data used is apromotion as a variable cost of sales as a variable X and Y from period2004-2006.. From the research results prove that there is a relationship betweenthe costs of promotion with the sale. This can be seen from the analysis ofcorrelation coefficients close to 1 that is equal to 0.99 and also obtained thevalue of the contribution of the effect of the sales promotion costs amounted to98% and simple linear regression analysis results obtained regression equation isY = -338.51 12 , 23 X. Through the analysis of hypothesis test obtained byvalue to = 7.02> tα = 6.314. This means refusing to accept Ha and Ho, theseresults indicate also that the cost of sales promotions affect yield.
