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  • 标题:ANALYSIS OF CUSTOMER SATISFACTION ON SECTOR 7 BINTARO CARREFOUR HYPERMARKET SERVICES.
  • 本地全文:下载
  • 作者:Hendrikus Arinanda ; Ati Harmoni
  • 期刊名称:Faculty of Economics
  • 出版年度:2009
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Faculty of Economics
  • 摘要:In today's global competition, consumers tend to have more desire. Thisphenomenon is forcing companies to change the traditional business paradigmshift to the orientation and customer satisfaction by improving theircompetitiveness. The purpose of this study is to determine the level of customersatisfaction with services provided by a Carrefour Hypermarket Bintaro Sector7. Data collection methods used were questionnaires, addressed to the 100respondents. Providing and filling out the questionnaire was conducted after therespondents shopped at Carrefour Hypermarket Bintaro Sector 7. Based oncalculations with a Likert scale, it can be concluded that consumers weresatisfied overall with an average value of 342.35 where the value is categorizedwell with the interval value (340-419). While the results of Chi Square Calculate> Chi Square Table (53.375 > 26.2962) and Asymtotic Significance probabilityis 0.000 or less than 0.05.. Although it is good, should Carrefour HypermarketSector 7 Bintaro still trying to maintain and improve the quality of existingservices, so consumers remain loyal to shop at Carrefour Hypermarket BintaroSector 7.
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