摘要：Ash-shiffa pastry is a company engaged in the food, with the resultingproliferation of new food products in addition to existing products did not ruleout the presence of various food products in larger quantities, this is whatchanged the existing market structure, competition tends the basis of thismonopolistic market structure changes that occurred that led to a more solidmarketing strategy. That situation was also on Ash Shiffa pastry company toestablish its marketing strategy. At the companys product strategy alwaysfollow the tastes of consumers, because consumers in the purchase will affectthe company. Ash Pastries Shiffa in producing goods also use brand names andpackaging of each change it is all done to enhance the prestige of the companyand also to satisfy.. The other sales promotion activities include advertising andpersonal selling.
