摘要:ABSTRACT :In today's era of globalization, the competition is very tight in all areas. So thecompetition with other companies there, which also offer similar products.Every company must have a sales strategy, to introduce and expand theirproducts. In order to obtain good results of sales the company must choose theaction that is expanding production to some areas. Bakeries Bakery at ABADImamiliki four salespeople in marketing their products, and have spread toseveral areas such as: Dewi Sartika, Buni Sani, Papan Mas, and Compass. Theappointment made by Bakery Bakery ABADI profit estimates based on data sothe appointment is done randomly. See this writer conducted a study todetermine whether the expected benefits were optimal for the company. Whilethe shop is only restrict the sale only on pea bread, fried bread, chocolate andbread flavors (chocolate, cheese, coconut).. Because the Hungarian assignmentmethod can increase profits. Thus be extremely useful for leaders in setting thetarget market and determine the amount of product in production.